In a case called “NCAA v. Alston, et. al.,” the U.S. Supreme Court decided that student athletes may sell their name and image / likeness.
Nineteen states responded overnight by passing legislation regarding compensation for student athletes.
Kentucky’s Executive Order permitting athletes to sell their name and likeness will become effective on July 1, 2021, along with laws passed already in Alabama, Florida, Georgia, Mississippi, New Mexico and Texas.
The NCAA has approved changes to eligibility rules to allow compensation of student athletes in response to the decision of the U.S. Supreme Court, after fighting it tooth and nail. The NCAA clearly never represented the interests of student athletes.
U.S. Congress has held hearings on creating a national standard for compensation.
Without the Governor’s Executive Order, Kentucky colleges and universities would face a competitive disadvantage as other states’ laws go into effect on July 1, 2021.
Kentucky colleges and universities must now provide education and other resources to help students with the following:
– financial literacy,
– time management,
– social media management,
– brand management.
However, schools have the right to “reasonably limit the time, dates and associations from which the student-athlete may earn compensation.”
_____ SOURCES:
U.S. Supreme Court Decision in the case called “NCAA v. Alston, et. al.”
Click to access 20-512_new_7mi8.pdf
Other U.S. Supreme Court Decisions from 2020 term, rendered in 2021: https://www.supremecourt.gov/opinions/slipopinion/20
Search for Gov. Beshear’s orders:
https://kentucky.gov/pages/search.aspx?terms=executive%2Borders%2Bcollege%2Bathletes%2Blikeness&affiliateId=GENERAL
Gov. Beshear’s poorly written public notice about his Executive Order:
https://kentucky.gov/Pages/Activity-stream.aspx?n=GovernorBeshear&prId=840
Governor signed executive order after consulting with leadership of the General Assembly . FRANKFORT, Ky. (June 24, 2021) – After talking with higher education and legislative leaders in the commonwealth, Gov. Andy Beshear signed an executive order on Thursday allowing student athletes in Kentucky to receive fair compensation for the use of their name, image and likeness.
Governor’s press agents’ story at ==> https://kentucky.gov/Pages/Activity-stream.aspx?n=GovernorBeshear&prId=840
